运营干货| 圣诞将至,外贸人如何催单?

久火打工人
2024-12-23

12 月即将结束,圣诞节马上就到,此节点已然成为众多外贸企业在年末冲刺实现爆单目标的关键战场。

想必大多外贸从业者都会紧紧把握这一契机,向客户发送祝福邮件并馈赠礼品。圣诞节堪称与客户建立良好联系的绝佳时机,既能够推动那些迟迟未下单的客户做出采购决策,又能激活长期无回应的客户,使其重新与我们互动交流,还可有效增进与新老客户之间的情感联系,深入洞悉客户在来年的采购规划等重要信息。

那么就有问题来了:

  • 如何送出有价值的圣诞祝福?
  • 圣诞节是否有必要给客户赠送礼物?
  • 怎样借助圣诞节这一节点开展催单工作?
  • ……

下面小编来整理分享一下。特别提醒:

文中涵盖极具质量且回复率超高的个性化祝福邮件模板,赶快加以运用!


01

形成对圣诞节的正确认知

圣诞节(Christmas)是西方重要的传统节日,在每年 12 月 25 日庆祝。

它是为纪念耶稣基督的诞生而设立的。《圣经》记载,耶稣是上帝之子,他的诞生给人类带来了希望和救赎。根据基督教的教义,耶稣的诞生是一个具有重大意义的事件,象征着上帝对人类的爱和拯救计划的开始。早期的基督教教会选择 12 月 25 日作为庆祝耶稣诞生的日期,可能是为了与当时罗马帝国的一些异教徒节日相融合,便于基督教的传播。

东正教的圣诞节日期是 1 月 7 日,与西方基督教(天主教、新教)12 月 25 日的圣诞节日期不同。这是因为东正教使用儒略历,而西方基督教使用格里高利历。儒略历比格里高利历晚一些,两者相差 13 天左右。所以按照儒略历计算,东正教的圣诞节会在 1 月 7 日。

由于圣诞节属于宗教节日,所以并非所有国家都会过这个节日。

例如利比亚,毛里塔尼亚,蒙古,朝鲜,阿曼,阿富汗阿尔及利亚,阿塞拜疆,巴林,不丹,柬埔寨,中国,科摩罗,吉布提,伊朗,以色列,约旦,哈萨克斯坦,科威特,老挝,卡塔尔,沙特阿拉伯,索马里,塔吉克斯坦,突尼斯,土库曼斯坦,阿拉伯联合酋长国,乌兹别克斯坦,越南,也门。这些国家是不过圣诞节的。

因此,在给客户发送圣诞节问候信息前,最佳做法是先确认对方是否庆祝这一节日。

如今,圣诞节已经成为一个全球性的节日,在世界各地都有不同的庆祝方式。所以节日的庆祝也不能但以国界来划分。

所以,你得深入地去了解自己的客户。即便客户所在的国家不过圣诞节,但只要他们有过此节的意愿,那就会有相应的放假安排。

因而在某些情形下,可用“Happy Holidays”“Season's Greetings”以及“Happy New Year”来替换“Merry Christmas”。

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02

了解不同国家的圣诞习俗


给大家分享一个超棒的网站工具,即https://www.whychristmas.com/ 。通过这个网站,我们能够极为详细地了解圣诞节的相关信息,而且还可以具体查询到各个国家庆祝圣诞节的方式以及独特的习俗特色,这对于我们深入了解不同国家的圣诞文化非常有帮助。

这些话题均有助于你增进与客户之间的亲近感,换言之,也使你与客户的订单需求更为贴近。

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03

不同国家的客户可以送什么礼物?


于圣诞节对部分外国客户意义非凡,若能把握此契机向客户赠送礼品,便极有可能给他们留下不错的印象,从而赢得客户的好感与青睐。送礼并不是容易的事情,实则需耗费诸多心思。要依据过往与外国客户交往时所掌握的他们的兴趣爱好、生活习惯等信息,做到投其所好,切不可仅凭自身主观臆断来替代对方的真实想法。

实际上,无论是圣诞节或是其他节日,送礼都不存在固定不变的标准。核心要点在于所送礼品能否引起对方兴趣、令其心生喜爱,而这无疑极大地考验着你对客户的熟悉与了解程度。

并且就算不是逢年过节,在商务洽谈中为了维护客户关系,也需要给客户送一些礼物。

不过,鉴于不同国家、民族和文化之间的差异,切不可将中华民族的礼仪观念生硬地套用于国外客户。与此同时,还需知晓一些外国人在送礼方面的习惯与特点。

比如:美国人对13这个数字比较忌讳,德国人比较注重礼物的实用性,而法国人崇尚艺术,礼物可以带有一些艺术气息等等。送礼可谓是一项颇具挑战性的任务,倘若礼品挑选得当,便能取得事半功倍之效;反之,若礼品选择欠佳,那么此前的诸多努力都将付诸东流。

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若需每年都送礼,那无疑是对眼光与智慧的极大考验。下面简要阐述一下给国外客户送礼物需要留意的相关事项:

  • 要具有中国特色,如果客户可以在大街上随便买到,那这不如不送。
  • 不要太贵太大,太贵客户不好收,太大不好包装且运费贵。
  • 不要太重易碎,运输贵且麻烦,运输途中易破损。

简而言之,礼物需兼具实惠性、轻便性与独特性。如此一来,客户收到后会才会开心,且不会感到为难或有压力,从而能给他们留下良好的印象。

众多外国友人都对我国文化抱有浓厚兴趣,不妨选取诸如丝绸、刺绣、折扇以及各类传统工艺品等富有中国传统文化韵味的物品赠予他们。要是对方钟情于中国京剧,那么挑选精美的京剧脸谱作为礼物相赠,定会让其感到新奇且极具吸引力。

送礼最重要的就是要“投其所好”

如果不知道客户的喜好,可以选择具有民族特色的工艺品。比如剪纸、中国结、茶叶、木雕、双面绣丝巾、陶瓷等等。

总而言之,不存在绝对意义上最优的礼物,唯有与客户最为契合、最为适宜的礼品。需注意切勿舍本逐末,赠送小礼物仅仅是一种辅助手段,更为关键的是在日常业务往来中提供专业且细致入微的服务。

送礼清单参考

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1.中国风丝巾:十分适合送给女客户,或者陪同客户一起的女眷。

2.含有中国元素的金属书签:对于喜欢中国传统文化,以及书籍的人来说是很实用的小物件。

3.中国风U盘:既保留了中国特色,方便携带,男女通用。

4.中式折扇:折扇是中国传统的纳凉和装饰用品。它的制作工艺多样,扇面上可以绘制精美的中国传统水墨画,如山水、花鸟等,或者书写著名的中国诗词。外国客户可以在夏季使用折扇纳凉,也可以将其作为一种独特的装饰品放在家中或办公室展示。

5.中国传统香料香囊:可以挂在车里当内饰。

6.陶瓷制品:陶瓷制品别具魅力,诸如精美的陶瓷吊饰、兼具实用与美观的青花瓷笔,以及典雅的陶瓷咖啡壶或奶茶壶均是上佳之选。部分阿拉伯客户对中国陶瓷情有独钟,不过在挑选时,需充分考量当地人所偏好的款式与风格,以确保礼物能精准契合其审美与需求。

7.电子产品:智能保温杯、无线充电器,蓝牙耳机等,在不太了解客户喜好时,,减少不必要的尴尬。

注:另外除了一些不喜欢被送印有公司LOGO的客户外,送礼时最好带有一些小设计,让客户记住你,因为送礼并不是我们的最终目的,而是让客户记住你,同时在有相关产品时可以想到你。

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04

如何送出富有价值的圣诞祝福?


在社交媒体盛行的当下,YouTube 与 TikTok 等短视频平台备受大众喜爱。运用个人照片,抑或组织公司同事共同参与录制并精心制作一段饱含诚意的祝福视频,必定能在客户心中留下难以磨灭的深刻印记。

无论公司主体还是个人,都应当注重社交媒体账号的经营。到节假日时,可以图文结合向客户传递节日祝福,分享快乐。在 Instagram、Facebook 以及 LinkedIn 等适宜的平台上进行操作,不但能够不着痕迹地在客户心中强化良好印象,还可以为自身塑造出更为“全面”“值得信赖”的形象,起到相得益彰的效果。

在节日期间,众多客户往往会于社交媒体上发布节日照片并更新动态。我们恰好可借此契机切入,展开社交型互动。这样既能有效刷出自身存在感,又有利于拉近与客户的个人关系,可以说是一举两得。

对于从事 B 端外贸业务的人员而言,LinkedIn 作为全球规模最大的职场社交平台,是一个理应予以重视并长期用心经营的关键所在。其所能产生的持续价值,将会远远超出我们的预期……

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在传统的邮件之中,针对圣诞节的祝福应当依据不同客户的特点予以个性化的设定与调适。现将相关范文与思路列举出来,以供大家参考借鉴。

有一定了解的客户



Dear Nancy,


We have known each other for three months. You are so professional, which has impressed me deeply. Thank you for your trust. We will offer you the strongest support in the coming

year.


May your Christmas be filled with love, laughter and good will. And may the new year bring you peace and joy! Merry Christmas!


合作多年的客户



Dear Nancy:


We got to know each other on [specific date]. Up to now, it has been [X] years and [X]

months. How time flies!


I still keep all the photos of us. The attachments are filled with all our wonderful memories.


We are so lucky that God brought you to us. You have inspired us a lot not only in product

research and development but also in customer service. We are truly grateful and deeply

touched. In the coming year, we will continue to offer you our strongest support.


Please send my warmest regards to [names] on my behalf. May your Christmas be full of

love, laughter and good will. And may the new year bring you peace and joy.


Merry Christmas and Happy New Year!


即将成交的客户



Dear XXX,


Merry Christmas and Happy New Year!


The Christmas and New Year holidays are approaching once again. We would like to extend our sincere wishes for the upcoming festival season and wish you and your family a Merry

Christmas and a prosperous New Year.


May your New Year be filled with special moments, warmth, peace and happiness, the joy of being accompanied by your loved ones. Also, we wish you could fully enjoy the joy of

Christmas and have a whole year of happiness.


It has been my honor to have contacted you before. My duty is to provide you with our best

products and excellent service. We hope that the coming year will be a prosperous and

fruitful one for both of us! Last but not least, if you have any inquiries about **** (products) inthe days to come, we hope you could feel free to contact us, which will be much appreciated.


Yours sincerely

情感关系较好的老客户



Dear XXX,


I'm writing this email to wish you and all your employees a wonderful Christmas season and a Happy New Year!


Christmas is a time for sharing love and other wonderful things. And I'd like to share my love with you this Christmas. I know that we have come a long way since we started our

business. The best time to meet our friends, customers and business partners is this Christmas season. I would also like to take this opportunity to sincerely thank you for the wonderful partnership we have.


Although there have been numerous ups and downs in this year, we have stuck to our determination to overcome difficulties and indeed succeeded in conquering those troubles.


Best wishes to you and your family.


Yours sincerely


希望推进业务进度获得回复



Hi... [客户名称]


What a nice day! [打招呼的最好方式.]


On behalf of... [公司名称]

we wish you and your family a Merry Christmas and a Happy New Year 2025. It was

our honor to serve you in 2024. We sincerely hope that you were satisfied with our

services, product quality and prices. Were you?


Please don't hesitate to let us know if there were any problems with the orders in 2024.


Now, we are developing more and more design styles for the new year, and we will launch

more excellent offers and promotional activities for the latest designs. We believe that you

will like them very much.


Once again, we wish you (Merry Christmas and Happy New Year 2025).


Yours sincerely.


对已成交客户的通用模板



My dearest,


Merry Christmas and Happy New Year!


Thank you very much for your continuous support in the past few years. We wish that our

businesses will grow like a snowball in the coming years.


May your New Year be filled with special moments, warmth, peace and happiness, the joy of being accompanied by your loved ones. And we also wish you could fully enjoy the joy of

Christmas and have a whole year of happiness.


Last but not least, if you have any questions about our products in the days to come, we

hope you could feel free to contact us. We would be extremely grateful for that.


对未成交客户的模板



Dear XX,


Merry Christmas and Happy New Year!


The Christmas and New Year holidays are approaching once again. We would like to extend our sincere wishes for the upcoming festival season and wish you and your family a Merry

Christmas and a prosperous New Year.


May your New Year be filled with special moments, warmth, peace and happiness, the joy of being accompanied by your loved ones. And may you fully enjoy the joy of Christmas and

have a year full of happiness.


It has been my honor to have contacted you before. My duty is to provide you with our best

products and excellent service. I hope that the coming year will be a prosperous and

fruitful one for both of us! Last but not least, if you have any inquiries about **** (products) inthe days to come, we hope you can feel free to contact us.

Your doing so will be much appreciated.


Yours sincerely.


针对质量一般的客户或者众多潜在客户资源,我们可考虑发送电子贺卡。不过,需注意不应随意选用模板图片直接发送。贺卡内容务必自行创作,这是因为我们的初衷并非单纯地送出祝福,而是借祝福之机,使客户重新忆起我们、牢记我们。这些看似微小的举动,实则都是为后续持续的客户开发与跟进工作奠定基础。

电子贺卡可在 12 月 24 日平安夜向客户发送,不过在此过程中,务必要留意与客户所在国家和地区之间存在的时差状况,确保贺卡能够在合适的时间送达客户手中,以达到最佳的沟通和联络效果。

无论是送上祝福还是发送电子贺卡,都应以不打扰客户为原则。较为适宜的方式是通过电子邮件进行发送,如果选择即时通讯工具,那么仅发送一条信息即可。并且,必须重视时差问题,坚决避免与客户闲聊。因为节日本就是休息放松之时,若过度打扰客户,即便他们表面上未表露不满,内心大多也会不悦。


05

利用圣诞节的节点催单

利用时间节点01



There are only XX days left before our Spring Festival holiday. Our company will be on

holiday from [start date] to [end date]. If your orders can't be shipped before [specific date],

they won't be processed until [another specific date]. (The holiday period can be

appropriately extended.)


距离我们的春节假期只剩下XX天了。我公司将从[开始日期]一直休假到[结束日期]。如果您的订单无法在[具体日期]之前发货,那就要等到[另一个具体日期]才能处理了。(假期时长可适当延长。)


利用时间节点02



The period before the Spring Festival is the peak season for shipping. It's very difficultto

book shipping space, and there's a high possibility of overbooking or a sharp increase in

ocean freight. Besides, if the shipping schedule is arranged during our company's Spring

Festival holiday, the workers will be on vacation and unable to load the goods, and some

problems can't be dealt with in a timely manner. Please make arrangements as early as

possible and leave sufficient time for handling to avoid avoidable unexpected troubles.


春节前是出货旺季,舱位很难预订,而且很有可能出现舱位超订或者海运运费大幅上涨的情况。此外,如果船期安排在我公司的春节假期期间,工人们都放假了,没办法装货,一些问题也无法及时处理。请尽早做好安排,预留充足的处理时间,以避免那些本可避免的意外麻烦。


动之以情01



The bulk goods have been completed for xx (time). You haven't arranged for the delivery all along. Are there any difficulties or considerations? You might as well tell us so that we can

discuss and find solutions.


大货已经做好有xx(时长)了,您一直都没有安排发货。是有什么难处或者顾虑吗?您不妨跟我们说一说,这样我们可以一起商量并找到解决办法。


动之以情02



Please also show some understanding for us. Look, your goods have occupied such a large area in our warehouse that there's no room left for other goods. When can we ship them to

you? (附仓库照片)


也请您体谅一下我们。您看,您的货物在我们仓库里占了好大一块地方,都没地方放其他货物了。我们什么时候可以把它们发给您呢?


注:若出货事宜较为紧迫,直接致电客户会是更为高效的方式,相较发邮件而言能更快地得到反馈与沟通。

圣诞节正逐渐临近,这可是与国外客户建立良好关系的关键日子,绝对不容错失,赶快行动起来吧!这不但关乎到你在年底能否收获一批订单,还影响着在客户 2025 年的采购计划里你能否抢占先机。


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